I'm Xavier Debique. I've posted reels pretty much every day since September 2024, for my own page and for a maritime school, a college club and a couple of gyms. Every one of those accounts got more views after I started. Here's the proof.
18M
views on my reels
651K
likes and reactions
41K
followers on my own pages
23.2K Instagram, 17.8K TikTok
1.1M
TikTok likes
20
reels past 100K views
A Coast Guard approved maritime school in Jacksonville. Their Facebook was mostly sale flyers, holiday posts and paid boosts. I made the first reel of a new FAQ series, one question per reel with instructors on camera, and consulted on the reels that followed.
A free college club that posted 8 reels in 14 months. I turned the page into the club's recruiting channel, and the mat filled up.
“Is it possible to go from a gym of seven people to having a completely packed-out mat at every single practice? Yes. We already did it.”
Me, breaking down how I did it
I ran their reels from April 4 to the end of July: technique reels that end on a question for the comments.
21 reels since August, credited to my agency account. Mine get about 70% more views than their typical reel did the year before.
Same months, PSF's reels I'm not credited on: typical reel views.
Editing for a dental lab: 4K reels for dentists with 3D implant animation. I cut the implant video two ways: one opens on the animation, one on camera.
My own page. I've posted on it almost every day since September 2024.
23.2K
Instagram followers
17.8K
TikTok followers
1.1M
TikTok likes on 2,034 videos
3.3K
on my clips page, @bjjstruggles2.0
No-gi apparel, 38.4K followers. I have an affiliate code, XAVIER, and post "Shop Phalanx" reels.
Collab on "College BJJ?" with the collegiate league. Code X100FF.
183K views, 10.7K likes, 268 comments
They sent a kit, I put it in a takedown reel.
267K views, 13.4K likes
Kit and affiliate deal.
Sent kits.
I'm one of their athletes.
I'm Xavier, based in Gainesville. I've made short-form video almost every day since September 2024. My own page grew to 23K followers on Instagram and 17.8K on TikTok, and that led to brand deals and a social media marketing internship.
I've also run content for a college club and two gyms, consulted for a maritime school, and edited reels for a dental lab. In July 2026 I started Xavier Media, my own agency for gyms, clinics and trades.
